Ajinomoto Eyeing the Middle East Market

Masako

PT Ajinomoto Indonesia will expand its export market to Middle Eastern countries to pursue sales growth targets of 5% -10% next year. Currently, their main export markets are Japan, China, Singapore and South Korea.

Ajinomoto Indonesia Director and Factory Manager Yudho Koesbandriyo said that, at this time, Ajinomoto’s biggest export was flavoring elements namely monosodium glutamate (MSG).

“We recently entered the Middle East market, especially Saudi Arabia. We will continue to develop exports to Muslim countries in other regions such as Pakistan, both for MSG and seasoning products,” he said.

This year, Ajinomoto’s sales growth is predicted to only be around 3% -4%. Slowing economic conditions and a weakening purchasing power affected consumption and the end suppressed demand for flavoring. In addition, the proliferation of negative campaigns against MSG also depressed Ajinomoto’s sales.

According to Yudho, in addition to boosting exports, to hoist sales, Ajinomoto also actively educates domestic consumers about the safety of consuming MSG through various activities such as media campaigns, holding consumer meeting activities, and opening opportunities for people to visit factories and see the MSG production process firsthand.

The MSG products that are exported are produced specifically by PT Ajinex Internasional, a subsidiary of Ajinomoto. Ajinomoto’s production portion for exports is 30% -40%. The rest is for the domestic market.

The total production capacity of the Ajinomoto factory in Mojokerto and Karawang reached 150,000 tons. The Mojokerto factory itself has an area of ​​36 hectares with a variety of products such as MSG Ajinomoto, Masako, Sajiku, and Mayumi. While the factory in Karawang has an area of ​​16 hectares and produces Masako, Sajiku and Saori.

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